Synopsis:
Like he did with his award-winning book on baseball, When Towns Had Teams, Maine author Jim Baumer once again takes the history of the Pine Tree State and weaves it into a readable account about Moxie, the soft drink that was once bigger than Pepsi and Coca-Cola.
Moxietown, allows readers to learn about why Lisbon Falls has become the gathering place for friends and aficionados of Dr. Augustin Thompson's Moxie Nerve Food, with its annual festival and parade that attracts upwards of 20,000 people to the town every July. Representing old-fashioned values and a sense of community, the Moxie Festival is a heaping slice of Americana, delivered Maine-style, washed down by abundant supplies of Moxie, a drink like no other. More...